Services

Marketing leadership, sized to fit your stage.

An operator with a consultative mindset, Alice has a unique ability to help fast-growing companies create the right GTM and acquisition strategies — then bring those programs quickly and efficiently to fruition.

Working Together

Three models for engagement

Every founder's stage and needs are different, so engagement is built around what you actually need right now.

1

Interim CMO

An interim CMO who can manage, coach and mentor your existing marketing team.

2

Team in a Box

A flock of marketing pros, managed and deployed as needed across strategy and execution.

3

Advisor-Only

Strategic guidance and sounding board with no executional responsibilities — for teams with in-house talent who need direction.

Process

Designing for scale from day one

Unicorns think and act like big companies from the get-go. Phase One always comprises a fast ramp-up period and a clear set of deliverables.

01

Discovery

Interviews with the executive team, key internal stakeholders, investors, and customers to assess the state of play, goals, and resources.

02

Direction

We hone your GTM approach, narrative, and value proposition, and evaluate mission and vision to ensure it resonates with prospects.

03

Strategy

An initial set of recommendations follows, complete with identified challenges and additional opportunities.

04

Execution

Once a strategic plan is approved, we dig deeper, create campaigns, plan, and execute — quick wins are crucial.

Areas of Expertise

Full-stack marketing, on tap

Research shows that mission-driven businesses outperform all others — Flock brings both the strategic lens and the hands to execute.

AI tool selection, deployment & training ABM, lead generation & paid marketing Brand development & positioning Content marketing & thought leadership Communications & PR strategy Design & production Influencer & advisory programs Naming Product marketing & market research Sales enablement Social media Website design, development & production

Unsure where to begin?

Tell me where you're at and where you're trying to go — we'll figure out the right engagement together.