Interim CMO, Comms Leader & GTM Sherpa
Combining HI (human intelligence) with AI to deliver cost-effective marketing solutions for fast-growth companies.
About Alice
With over two decades of marketing and communications experience — much of that working with fast-growth, disruptive startups — Alice Chan is a marketing and comms leader with deep expertise in designing and executing strategic, creative go-to-market plans.
Alice is skilled at combining the Flock team's expertise and broad capabilities with AI tools to maximize budget impact and generate scaled-up results. She is committed to preserving human creativity as she believes that is essential to competitive differentiation. A strategic operator at heart, she works with CEOs and leadership teams to set positioning, narrative, and go-to-market strategy before executing high-impact programs that resonate with stakeholders and customers.
If you have an in-house team, or preferred partners and vendors, Alice can help manage them to deliver the highest-impact ROI, with any gaps filled by the Flock team.
There is no limit to opportunity, creativity, and innovation — only those we impose on ourselves.
A world where every founder has the support they need to succeed in the market.
Fact: 9 out of 10 startups fail. But it doesn't have to be that way.
Ensuring entrepreneurs reach their goals as they navigate their path to market — domestically and internationally.
I am a sherpa. Why go it alone when you don't have to?
Our Approach
Mission-driven companies are more successful.
In the rush to execute, don't overlook strategy.
Just because you can, doesn't mean you should.
The best marketing strategies are a combination of humanities and math.
There is no substitute for experience. There is no substitute for passion and energy.
Product is what makes you. Brand is what makes you memorable. You need to do both.
Tech tools will help you augment marketing, but aren't a guarantee of success.
It takes a Flock.
Let's talk about where your go-to-market strategy stands today — and where it needs to go.