Interim CMO & Marketing Team

Experienced marketing leadership. Modern tools. Better outcomes.

Great marketing starts with intuition backed by experience. We help startups punch way above their weight and grow faster, without the overhead of building an in-house marketing team.

How we work
Fact

9 out of 10 startups fail.

It doesn't have to be that way.

Flock exists so founders don't have to navigate go-to-market alone. With over two decades of marketing and communications experience — much of it with fast-growth, disruptive startups — Alice Chan and the Flock team design and execute the strategic, creative go-to-market plans that move the odds in your favor.

Meet Alice

Why founders work with Flock

  • A trusted advisor, critical thinker, and builder — not just an execution vendor
  • A marketing lens with a horizontal view across the whole organization
  • Deep experience helping startups compete against Fortune-sized competitors
  • An extensive network in the US, UK, New Zealand and beyond

"When you market your product, people think you want their money. When you market their problem, people think you want to help them."

Track Record

Trusted by builders and disruptors

Flock has worked across AI, fintech, IoT, health tech, and more — with founders taking on category leaders like Amazon, Intuit, and Honeywell.

Nest — acquired by Google Xero Sentry Zippin
Rdio — acquired by Pandora Basis Band — acquired by Intel PowerbyProxi — acquired by Apple Azlo
View full portfolio
Working Together

Three ways to bring Flock in

Every founder's stage and needs are different, so engagement is built around what you actually need right now.

1

Interim CMO

An interim CMO who can manage, coach and mentor your existing marketing team.

2

Team in a Box

A flock of marketing pros, managed and deployed as needed across strategy and execution.

3

Advisor-Only

Strategic guidance with no executional responsibilities — for teams that need direction, not delivery.

Areas of Expertise